The much-anticipated SEC Marketing Rule went into effect in 2021, though many financial professionals are still testing the waters when it comes to implementing previously unavailable marketing strategies. With the new marketing ruling came some major changes to how advisory firms are able to navigate the digital landscape and attract new clients with social media […]
On July 19, flights were grounded and billboards in Times Square went blank as the world experienced a global tech outage like no other. Triggered by a single botched software update by one cybersecurity company (Crowdstrike), millions of computers—including those operating large-scale systems—crashed. More than an inconvenience for travelers and workers, this event was a […]
At the end of 2020, the Securities and Exchange Commission (SEC) finalized its reforms to the Investment Advisers Act, particularly as it applies to advertising and marketing. Since dubbed the “New Marketing Rule,” these changes were made in an effort to modernize the rulings and better address today’s marketing communication channels and opportunities. While launched […]
Tech adoption can be a huge issue for RIA companies, and virtually any business these days. If the pandemic has taught us anything, it’s that most people can quickly adopt new tech. (Online meetings anyone?) Meanwhile, some may initially resist new tech and later grow to love it. And then there’s the handful of people […]
