KNOXVILLE, Tenn.–Smartria®, a powerful, easy-to-use cloud-based software solution designed to meet the specialized compliance management needs of investment advisors, compliance teams, operations teams, consultants, and attorneys, has announced a partnership with Kitces.com to provide online education content for CE credits through the Smartria platform to address the North American Securities Administrators Association’s (NASAA) Investment Adviser Representative Continuing Education (IAR CE) Model Rule. Kitces.com is home to the Nerd’s Eye View financial planning industry blog published by Michael Kitces, and a leading provider of advanced education for financial advisors.

“Smartria is proud to partner with Michael Kitces and Kitces.com, the preeminent industry thought leader in advisor education,” said Mac Bartine, CEO of Smartria. “We were very deliberate in our selection—we wanted to work with a partner who shared our vision of software as a partnership and was committed to helping us deliver a solution that meets our clients’ needs at scale. Smartria’s partnership with Kitces.com is a natural fit as we continue to innovate our compliance platform with new and distinctive offerings.”

Under the partnership, investment advisers who activate Smartria’s new IAR CE feature will gain instant access directly from the Smartria dashboard to all of the Continuing Education content provided by the Kitces.com Members Section, including not only the Nerd’s Eye View blog content, but Kitces white papers and webinars as well, which can fulfill both their new IAR CE obligation, as well as crossover CE credit for CFP certification, CPA licensees, Enrolled Agents, and advisors with advanced designations from the Investments and Wealth Institute and the American College. Future integrations under the partnership will facilitate automated firm-wide tracking and reporting in Smartria of all an investment adviser’s Kitces-earned IAR CE credits for all of their team members, to ensure annual compliance as additional states pass the NASAA Model Rule and implement their own IAR CE obligations in the coming years.

“As financial advisors, we’re already subject to a myriad of overlapping rules and regulations, and overlapping Continuing Education obligations, and so as soon as the NASAA Model Rule was finalized last year, we began the process to qualify our Kitces.com educational content for IAR CE in addition to all of the other financial advisor licenses and designations we already covered,” said Michael Kitces, Chief Financial Planning Nerd at Kitces.com. “With CE demands continuing to rise, we’ve been developing our own systems to be able to better integrate with existing advisor platforms to facilitate multi-designation CE, and we’re thrilled to have the opportunity to work with Mac and the rapidly growing Smartria team to power their IAR CE solution, as our first CE integration partner.”

NASAA’s Model Rule was announced on November 30, 2020. Under the rule, an investment adviser representative is required to complete 12 CE credits annually to maintain their IAR registration. The rule applies to all registered IARs of both state-registered and federal covered investment advisers. Compliance begins with existing IARs and newly registered IARs in states that have adopted the model rule as of Jan. 1, 2022, which currently include Maryland, Mississippi, and Vermont.

A list of current and upcoming IAR CE states can be viewed on the NASAA member adoption page.

In addition to the combined offering, Smartria customers have access to a dedicated support and implementation team. For pricing and information about Smartria, contact Smartria by email: [email protected].

About Kitces.com

Kitces.com publishes the #1 financial planning industry blog, Nerd’s Eye View, and provides a wide range of advanced educational content for financial advisors through both nerdy long-from educational articles, research white papers, in-person and virtual live events, on-demand and livestream webinars, and online courses. The Kitces.com Members Section provides continuing education credits for a wide range of financial advisor licenses and advanced professional designations, including CFP certification designations from the Investments & Wealth Institute and American College, CPE for CPAs and Enrolled Agents, investment adviser representative (IAR) CE obligations, and more.